Porter’s five forces analysis on shipping industry

Objective of the report The main purpose of this report is: To have an overview of the Strategic Management of PAL. To assess different strategies applying different analytical concepts, tools and techniques of Strategic Management To provide suggestions for possible strategic erection for the Shipping industries in the coming days based on findings of the report. 1. 3. Methodology The company websites, annual reports, vision & mission, values and objectives, other booklets & manuals etc were studied to identify the strategies of the Shipping industries.Top level executives and other employees were also consulted to have their opinion on the rationale of different strategic moves of the company. The theoretical bases for the reports are primarily those taught as part of Strategic Management course. The industry competitiveness and outlook have been reviewed. The tools and techniques such as Strategic group mapping,PESTLE analysis, Porter's five forces model of competition, SOOT analy sis, Key Success Factors (SF), five basic generic business strategies and other strategies like alliance, diversification, etc were applied. . 4. Scope and limitations This report has covered key business strategies of the Shipping in relation to target customers. It also covered strategies in network expansion, operational strategies The report also has attempted to give insights in the strategies of product offering and differentiations, customer services, strategic alliance with other partners, verifications, industry competitiveness, Ethics and CARS, Corporate culture and leadership etc. The report also has certain limitation too.It has not been possible to managed due to time constraint. 2. Organizational Overview PAL is the world's seventh largest ocean carrier and global top 100 plushy chain solution provider in shipping which has the same Mother Company Neptune Orient Line (NOEL) About Neptune Orient Lines: Neptune Orient Lines (NOEL) is a Singapore-based global transportati on company, with core businesses in container transportation and supply chain management. Global strength of over 12,000 employees 0 Revenue amounting to US$8. Billion in 2013 Mol's shipping and supply chain businesses synergies to create total value chain' for its customers. PAL Liner: Container Shipping & Terminals 0 World's 7th largest shipping operator O SUDS. B revenue (IFFY) 0 160 + years of continuous operation 0 Global network serves 33,000+ locations in 150 countries 0 130+ vessels, 6. MM Tees, 10 terminals. PAL – Moving Business Forward PAL is the world's seventh largest ocean carrier, offering more than 80 weekly services and over 500 calls at more than 140 ports worldwide.We provide container transportation and value added supply chain management services through our international shipping network which combines high-quality intermediate operations with state-of-the-art information technology, equipment and e-commerce. Transportation and logistics company. With ov er 160 years of experience, PAL has the knowledge and the expertise to help our customers grow their businesses and negotiate in an increasingly complex and ever-changing global marketplace – whether that is venturing into new territories or growing in already developed markets.With our highly competitive transit times, petition for service reliability and excellence and commitment to sustainable global trade, shippers the world over place their trust in us to provide them the value they need to compete in today's global economy. Services Shipping services spanning the world's major trade lanes Extensive U. S. Intermediate network to facilitate inland reach Priority access to PAL owned and operated terminals on the U. S.West Coast and strategic terminals in Asia Vertical expertise o Refrigerated and climate-controlled cargo o Garments on Hanger PAL Fleet PAL has one of the international shipping industry most technologically advanced and environmentally friendly fleets PAL in vests in our equipment to ensure we provide customers with the most efficient services. We operate a modern fleet of approximately 150 vessels. In line with our environmental commitment, we continue to improve the performance and efficiency of our ships.The strength of our container fleet is closely matched to the demand for both lineal and feeder routes. Our own vessels are complemented by services with alliance partners and slot charter agreements that provide flexibility to adjust capacity and respond quickly to customer needs and new opportunities. The average age of PAL container ships is less than 9 years and every vessel is certified with the latest ISM (International Management Code for the Safe Operation of Ships and for Pollution Prevention) standards.

Genetically Engineered Foods Essay

Genetically engineered or genetically modified foods are foods that are simply the result of alteration in the original genes of an organism such as a plant or an animal in order to blot out a characteristic or trait of the original organism. Because this involves the transfer of genes, Genetically Modified Organisms (GMO’s) are also known as â€Å"transgenic† organisms (Robert Sacerich-GMO, Genetically Modified Foods and Conspiracy Theories). GE foods can be contrasted with organic foods which are basically foods which undergo a ‘non-synthetic’ method of processing before distribution to the public. This issue holds immense global importance because it is considered to be an alternative to solving the World Hunger crisis by supplying GE foods to countries with an inadequate supply of food (Anup Shah GE Technologies will solve world hunger; Jeffrey Heit, MD-Genetically Engineered Foods ). In this paper, the relative advantages and disadvantages of distributing GE foods to the public will be discovered and weighed. The notion of GE technology being the sole alternative to solving World Hunger will also be investigated along with the prospect of using organic food instead of GE food. In the article, Is GE food safe?, Anup Shah argues that although there is a possibility the use of GE foods can be beneficial to the general public, it cannot be said that this will last forever. The importance of this dilemma is being measured by the fact that there is absolutely no scientific proof at the moment to predict the effects of these crops in the foreseeable future, though we might know a great deal about their initial benefits to health and industry. David C. Pack agrees with this point of view and states that man has tampered with the very core of our food supply as part of the continuing quest to â€Å"out-do† God. He goes on to talk about the ‘unpredictability’ of altering genes. Stating in an example that certain genes from a flounder—a fish—have been inserted into tomatoes in order to give them a longer shelf life and that splicing genetic segments of one species into the genes of another could never occur naturally, he goes on to measure the importance of this issue by comparing data from original research work that had been carried out to determine the relative advantages of ‘golden rice’ and ‘soybeans’ compared to the regular varieties available in the market (David C. Pack -Genetically Engineered Foods Why the Controversy?). Jeffrey Heit, MD, in Genetically Engineered Foods confirms that that the use of GE foods might entail a cheap and efficient industrial  system but the public might not benefit from it the way we think it will. For instance, the use of peanut genes in tomatoes might adversely affect people allergic to peanuts and tomatoes being irreplaceable ingredients in almost all kinds of curry based foods aggravate the situation. On the other hand, some authors like Amy Norton argue that Vitamin A deficiency can cause blindness and, because it dampens immune system function, leaves children more vulnerable to becoming severely ill from infections. If all children in deprived areas were given enough vitamin A, up to 2.7 million deaths could be prevented each year according to statistics. Genetically engineered capsules rich in vitamin A could be provided to the children in the aforementioned deprived areas. UNICEF has a program to give young children vitamin A capsules twice a year (one capsule is good for a six-month supply of the vitamin). A range of foods naturally contain vitamin A or vitamin A precursors – from liver, fish oil and eggs to spinach, carrots, mango and red peppers. But again, those foods may either be locally unavailable, depend on season, or be priced beyond what most families in developing nations can afford (Amy Norton- Genetically modified rice a good vitamin A source 14; Janice Jones- Advantages & Disadvantages of Organic Foods). In another article the author, Bryan Walsh talks about the relationship between ‘humane eggs’ and the way the laying hens are brought up or bred. He hints at the possibility of there being something worse than genetic engineering at hand, which is the way animals are brought up in farms, more specifically chickens. Hence, if such a relationship exists then there seem to be more pressing matters at hand than just the apparent side-effects of GE foods (Bryan Walsh-Vital Farms: Raising the Ultra-Organic Egg). Christie Wilcox adopts a different approach by targeting some of the myths held by people in favor of organic farming as opposed to genetically engineered farming. She talks about how pesticides are used abundantly in organic farming, how organic food is not healthier than GE food and how it is not ideal for the environment; ideas that are common amongst the general public about organic food (Christie Wilcox Myth busting 101: Organic Farming > Conventional Agriculture). Backing up the aspect that genetically engineered foods are unsafe and should not be distributed to the general public since their after effects have not yet been discovered, Anup Shah states in an article how worldwide polls indicate a high public demand of labeling GE food so as to  enable the public to choose their preference of food. She points out that any failure to do so implies that the public is ignorant. Is it ‘justified’ to keep the public in the dark just because we think the public is too ignorant to grasp the significance of GE food? On the other hand, is it okay to not label food as genetically engineered or not genetically engineered because of the growing apprehension that there will be competition between GE based and non GE based food companies? ( Anup Shah- Public Concerns and Protests on GE Food). While some believe that genetically engineered foods are generally regarded as safe. There has been no adequate testing, however, to ensure complete safety. There are no reports of illness or injury due to genetically engineered foods (Jeffrey Heit, MD- Genetically engineered foods). On the very other end, some people believe that genetically engineered technology is our only hope in abating the ongoing World Hunger problem. However, some people disagree. The idea that genetically engineered technologies can solve world hunger is ‘unreliable’. It might have the ‘potential’ to abet the ‘developing’ nations in fighting the food crisis but it is amongst the many other alternatives present. A significant number of people in the third world countries are unable to get food because it is expensive, not because it is unavailable. As we can see, the issue of a country’s economy is closely tied with the world hunger problem in this case (Anup Shah- GE Technologies will solve world hunger). There are various questions we need to ask ourselves if we want to determine the ‘safety’ GE food to human beings. In the event that this technology achieves its current aim, who will benefit more, people in need or the people who need more? If we are not able to predict the potential side effects of genetically engineered food, is it safe to miss this one chance to revert poverty or even world hunge r for that matter? If not, then will not taking the leap be worth it in the long run? â€Å"One reason why GE technology is being given the go-ahead is that there is a lot of money and profit involved in this. Hence from a business perspective it is more favorable, for example to produce crops that can be resistant to your pesticides (so that you can apply more of them).† Keeping this perspective in mind, is it ‘moral’ to jeopardize the prospect of â€Å"hunger free† countries? Does the expression man ‘tampering’ with nature also apply to scenarios in which Genetic engineering has helped the human race develop the food market? (David C. Pack-Genetically  Engineered Foods Why the Controversy? David C. Pack) The author mentions how the cross breeding of seeds needs to be prevented so as to prevent any food anomalies in the industry. Considering how different animals like cows and buffaloes are cross-bred, how justified is it to combine and merge the habits of different animals who are otherwise different in various aspects? Whereas the problem of â€Å"World Hunger† is concerned, if it cannot be solved by GE crops and is linked to poverty instead, will the eradication of poverty solve the predicament of world hunger? If hunger is an effect of poverty where poverty is a political and economic issue then politics influences how it is produced; who it is produced by and for what purposes it is produced. David C. Pack would also agree: â€Å"Even the problem of world hunger cannot be solved using this technology since the yield of GM crops is even lesser than that of natural (regular) crops† (David C. Pack -Genetically Engineered Foods Why the Controversy?). In conclusion, nothing can be said with absolute certainty about the pros and cons of using this kind of technology but what can be done in this field is research in order to determine the magnitude of change it is capable of delivering in the long run. References †¢Alexandra Sifferlin -California fails to pass genetically modified foods labeling initiative http://healthland.time.com/2012/11/07/california-fails-to-pass-gm-foods-labeling-initiative/ †¢Amy Norton Genetically modified rice a good vitamin A source http://www.nlm.nih.gov/medlineplus/news/fullstory_128308.html †¢Anup Shah -Is GE Food Safe? http://www.globalissues.org/article/189/is-ge-food-safe †¢Anup Shah -GE Technologies will solve world hunger http://www.globalissues.org/article/190/ge-technologies-will-solve-world-hunger †¢Anup Shah -Public Concerns and Protests on GE Food http://www.globalissues.org/article/196/a-huge-wave-of-public-concern †¢Bryan Walsh -Vital Farms: Raising the Ultra-Organic Egg http://science.time.com/2012/10/22/vital-farms-raising-the-ultra-organic-egg/

Pride and Prejudice by Jane Austen Dissertation

Pride and Prejudice by Jane Austen - Dissertation Example She says, Do not you want to know who has taken it' cried his wife impatiently, and Mr. Bennet replies 'You want to tell me, and I have no objection to hearing it.'(Austen, Ch.1). Austen undoubtedly does this to incite some form of comic relief from the reader but the interactions between the Bennets serves as very valuable benchmark against which the potential courtiers are compared. Mrs. Bennet's anxious paranoia over the futures of her daughters stands in complete opposition to her husband's irresponsible carefree nature. It is obvious Austen also considers their relationship to be valuable, otherwise she wouldn't have made them the first characters we meet in the novel. These two are not a courting couple, those days have come and gone for them; but they do represent two aspects of society that essentially signify what is at stake for their daughters. While Mr. Bennet is an unsuccessful dreamer barely able to support his own family, Mrs. Bennet is a realist who never allows her family or the reader to forget that their only hope for happiness lies is in an equitable marriage. Her take on life is very affective on her other daughters, but doesn't seem to phase Elizabeth, who appears to take more after her father. Jean Ferguson Carr argues that Mrs. Bennet is identified by her exclusion from the realms of sense and power, and is contained within her comic role. As such, she stands in uneasy relationship to her daughter, Elizabeth (Carr, 68). She goes on to further point out that Elizabeth strives to disassociate herself from her mother who is foolish. Instead Elizabeth aspires to be knowing and witty, and treated like such; this is most likely the personality trait that incites her fiery... The present dissertation has attempted to offer the potential reader a new viewpoint of the novel through the analysis of the main characters. This has been done in terms of some cognitive constructs such as image-schemas or conceptual metaphors. They have shed new light on the relationships among the characters in the novel. Furthermore, we could go as far as to state that the whole novel is summarized in terms of the LOVE IS A JOURNEY metaphor. The title of the novel itself: Pride and Prejudice, points to some impediments in this journey towards love. Apart from reducing the novel to a single metaphorical system, an analysis in cognitive terms provides the grounds for the construction of the main characters and for the overall interpretation of the work. Furthermore, this kind of analysis is visual to such an extent that the work is wholly understood without the aid of abstractions. There is evidence that within this framework the changes undergone by the characters and the relationships which hold between them are explained on the basis of what we readers see and experience every day. This is one of the main reasons why the present paper is devoid of abstract explanations. For instance, the conceptualization of people as containers is tremendously visual. Finally, we have seen that Jane Austen has made use of a series of universal constructs as the grounds for the construction of her novel. She has done this unconsciously because they are engraved on our mind in such a way that we use them automatically.

The United States of America should legalize marijuana Research Paper

The United States of America should legalize marijuana - Research Paper Example Legalizing marijuana will contribute enormously to the economic growth of the US (Ingraham 3). The money generated from marijuana in most of the states in the US not taxed since it is considered illegal. Legalizing marijuana will make it taxable and, therefore, its contribution to the economy will be felt. In addition, money paid to officers by marijuana peddlers as bribes will be channeled to useful government projects. In essence, legalization of marijuana will aid in fighting corruption in the police force since all dealing in marijuana will be known to the government. Actually, Illegalization of marijuana is some states has resulted in the increase of black market activities. Marijuana peddlers earn enormous profits and it is almost impossible for them to stop the trade despite limitations by law. Apparently, the black market is harmful to the economy since there exist no apparatus to measure its revenue generation and benefits to the traders (Ostrowsk 12). Some people have criticized the legalization of marijuana by the federal government arguing that it will encourage the use of other drugs. Such kind of thoughts are fallacious and misleading. Through legalization, the government will have control of the use of marijuana. In addition, the government will have control over the quality of production. In this regard, the federal government should consider legalizing marijuana in order to have control over its use and production. In essence, legalizing marijuana can be very helpful in reducing overproduction and abuse by the young people. Sometimes people tend to engage in drug abuse to be against the law. In this case, legalizing marijuana will aid in making such people stop the practice since it would not appear illegal. Eventually, the use of marijuana will be reduced by a significant percentage. The number of

INSURANCE MARKETS & OPERATIONS Essay Example | Topics and Well Written Essays - 2250 words

INSURANCE MARKETS & OPERATIONS - Essay Example The various impacts of the risks that affect the insurance industry are analyzed along with their impact upon the demand and supply of insurance. Nonetheless the impact of the demand and supply upon the insurance and upon the industry as a whole is examined along with their impacts upon alternation of the industry structure. Factors that affect various insurance operations are determined with the intensity of their impact regarding the change in supply and change in the insurance industry thus resulting in the change in the structure. The future of the insurance amounting to various factors that accounts for the change in the industry and how they shall be impacting the industry in the future is analyzed. The scope of the industry in the future regarding changes in the demand and supply along with the structural changes that shall be evolved so as to benefit from the external factors is determined (Rejda, n.d.). The response of the industry regarding the factors is analyzed in curren t and future terms and the future of the insurance industry is determined regarding change and the external factors. ... Amal, et al., 2012). The external factors of the insurance industry are discussed in detail below. Risks The insurance industry is to account and tackle risks that are faced by various entities. The change in the intensity of the risk determines the demand and supply of insurance. The structural risks that have evolved in the recent years when the company mergers enhanced and various companies started consolidating the risk increased. There are various risks factors affecting the insurance industry and they are categorized differentially along with the nature and impact (Coomber, 2006). The change in the risks that are to be faced the insurance industry changed in accordance so as to manage those risks. Economic Risks The economic risks increased when the global crises in various economies increased and thus impacted the insurance industry. Major systematic financial failures resulting in the closure of many corporates such as Enron and Lehman Brothers Bank has gathered the intention towards reconsideration of risk (Jeffrey & Amy, 2004). The economic changes around the world have caused the insurance industry to realize the intensity of the risks that in increasing and thus account for the changing and increasing risk of economy to incorporate in its operations and structures. The financial imbalances around the globe and the change in the incomes have caused the insurance industry to reanalyze the demand of the insurance. Environmental Risks The definition of the risks totally changed when the environmental changes in the globe began much of a concern. The development and the impact of the risks that is faced by the environment caused the insurance industry as how the

Dr zhivago final Essay Example | Topics and Well Written Essays - 1750 words

Dr zhivago final - Essay Example Zhivago is an exciting, moving, adore tale concerning a pair of individuals caught in dreadful moments; The Great War and the Russian revolt. Majority of the individuals discover about it by the David Lean movie of the sixties; however, it remained thrilling to revisit the manuscript and look for so much new ideas there, which not at all appeared in the movie that individuals may view presently for the first instance. The film may offer people sight; however, the familiarity of television may allow people to move nearer to the core of the associations. Question 1 Scenes that were portrayed extremely well in the Film by David Lean and his team and Campiotti and his team included: One of the scenes that is well portrayed is the scene where Lara fires Komarovsky at a merrymaking; however, fails to aim him; after Komarovsky makes advances to her and sexually harasses her. Komarovsky notices that Lara has the capacity to harm him; nevertheless, he does not desire to threaten his status th rough being associated with her. He concludes to look for her a residence to live; however, he will keep distance from her. This still is the moment when Yury notices Lara and admires her but he does not inform her of his feelings. Meanwhile Tonya is ravaged by her mother’s demise. ... They manage to get a baby girl though their relationship becomes complex. Thus, Pasha decides to join the army where he mysteriously disappears while in the army and Lara decides to work as an army nurse to try and search for him. The third scene, which shows Lean’s men competence in the film, is when the Red’s men kidnap Yury and they force him to do job for them as their nurse. After two decades working for the Red’s, Yury manages to run away through Siberia. Sick and tired, he arrives at Lara’s residence because Lara does not shift from one place to another. Lara takes care of him, they continue with their love affair until when Yury receives a letter from her spouse Tonya informing him that she has conceived a baby girl, and she will move away from Russia. Yury decides to look for his family and then Lara resolves on staying with Komarovsky to escape hazard. Strelnikov fires himself to death on realizing Lara’s affair with Yury and Yury decides to go back to Moscow, to his family. The scene that Campiotti and his team performed really well is the introduction scene where they introduce Lara and Yury as young children. They are depicted as young individuals ready to embark on life. Yury is from a very affluent household and does not anticipate anything will reform. However, when the revolt emerges, it is a little somehow as what transpired following September 11th, which means life takes a new turn wholly. The reason why these scenes were performed so precisely in the film is that they exhaustively brought out the real image of the characters and the motive of the film. They are so clear and non-ambiguous and thus they send the message straight to the viewers. The reason why I would like to keep them is that they bring out the sense of

To what extent is the HR function essential in achieving successful Essay

To what extent is the HR function essential in achieving successful organization change - Essay Example Human Resource as a change agent has the following role in operatiopnal effectiveness: managing culture change processes; facilitating teams and groups to implement change; and identifying change agents within the organization (Wapshott & Spicer, 2005). The Human Resource functional competencies are perhaps more widely known to include Human Resource Planning and Staffing; Performance management and development; employee and labour relations; compensation and benefits; health, safety, welfare and security; systems information and management; and organizational design and development (Brewster, Farndale, & Ommeren, 2000). Man as a social animal finds it hard to exist in relative peace without any form of organization. Without an organization chaos normally ensues, formal or informal, organizations exist in one form or another to provide order in society. In Britain and the rest of the industrial world today, it is almost impossible to imagine life without the plethora of organizations that comprise and make possible our everyday life (Burnes, 2004). Organizations being composed of different individuals and personality is in constant flux thus are prone to influences that can bring an enormous amount of change in every minute of its existence (Alfes, Truss, & Gill, 2010). Impermanence and transience are increasingly becoming important features of modern life brought about by major expansion in the scale and scope of change and the accelerating pace of change (Hayes, 2002). Individual change is at the heart of everything that is achieved in organizations. Once individuals have the motivation to do something different, the whole world can begin to change (Cameron & Green, 2009). By any objective measure, the amount of significant, often traumatic, change in organizations has grown tremendously over the past two decades. Although some people predict that most of the reengineering, outsourcing, restrategizing, mergers, downsizing, quality efforts, and cultural renewa l projects will soon disappear, I think that is highly unlikely (Hadley, 2009). Powerful macroeconomic forces are at work here, and these forces may grow even stronger over the next few decades. As a result, more and more organizations will be pushed to reduce costs, improve the quality of products and services, locate new opportunities for growth, and increase productivity (Kotter, 1996). In the book â€Å"The Heart of Change† an overview of an eight-step model for change was divided into three major groups: 1. Creating the climate for change; 2. Engaging and enabling the whole organization; and 3. Implementing and sustaining the change. The eight-step are: 1. Increase urgency; 2. Build guiding teams; 3. Get the vision right; 4. Communicate for buy-in; 5. Enable action; 6. Create short-term wine; 7. Don’t let up; 8. Make it stick (Cohen, 2005). In the same book, two approaches to change were proposed: analysis-think-change and see-feel-change (Cohen, 2005). Practicall y the Human Resource is at the start and end of the process (Kotter & Schlesinger, 2008). In the Eight-step model the core and enabler for each step is the Human Resource organization. Life is in a state of constant flux, the same can be said about organization. Some changes are major and some changes are insignificant, no matter how large or inconsequential the volume of change is, change transforms the organization forever. And, at the centre

To what extent has North Korean foreign policy became less Essay

To what extent has North Korean foreign policy became less isolationist since the Cold War - Essay Example The tension between these two states has led to the loss of million lives in each side of the parallel from 1948 until 2002 (Foreign and Commonwealth Office 2008, cited in Turku, 2009). North Korea claimed that South Korea is a puppet of the United States. In addition, the North Korea accused South Korea of being anti-national and as an aid to foreign aggressors. Kim II Sung, throughout his reign, asked South Koreans to initiate a revolution that would abolish the US fascist military dictatorship. He further reiterated that armed struggle serves as the only means in order for the South Korea to be liberated from colonizers and oppressors. Kim II-Sung asserted that South Koreans, inspired by the construction of the Northern half and achievements in the socialist revolution, will be impelled to seek for reunification of the nation (Turku, 2009). The two nations agreed to discuss normalizing their relations starting on August 1971. The Inter-Korean summit on June 13 to 15, 2000, which is followed on October 2 to 4, 2007 in Pyongyang, marked the greatest progress that these two nations took towards peaceful coexistence. The two nations agreed to produce a joint declaration for national unification in the Korean peninsula and peaceful co-existence in the first summit (Moon 2002, cited in Turku, 2009). These historical summits were facilitated by the â€Å"sunshine policy† of South Korea. This policy has three principles namely, engage in economic terms with North Korea, respect the sovereignty of the North, and lastly zero tolerance for aggression manifested by North Korea (Turku, 2009). The present administration in South Korea abandoned the â€Å"sunshine policy† term; however, its policy still continues to concentrate on cooperation, principles of engagement, and dialogue with the North Korea. A summit that occurred on June 15, 2000 serves as historical milestones for the two nations. What was deemed as impossible in the past finally

MIS case study Example | Topics and Well Written Essays - 500 words

MIS - Case Study Example This may help to enhance the efficiency of service delivery (German, 2010). The relationship between regulatory consideration and wireless services arises from the fact that Sprint Company must install towers and equipments. The installed towers and signal may help the company to send wireless signals to its customers located in different locations. This will further enable the company to realize its strategies of providing the fasted and the most efficient wireless network as compared to its competitors in the telecommunication industry. This means that for this to happen Sprint company must take into consideration the regulations placed by the state and local government when installing towers and equipments that will facilitate effective and efficient supply of a higher bandwidth wireless network. For instance prior installing walls and equipment on the identified location, Sprint must obtain the approval of the local government, property owners to mention just but a few. In addition, the company must observe numerous bureaucracies that had been put forth by California commission regarding the sites situated near the Oceans (German, 2010). The interest of individual as customer conflict with that of homeowners in the sense that individual customers want a 4th generation Cellular services while home owners are against the installation of towers inside their building as they fear the higher frequencies may be detrimental to their property. Further, the homeowners value aesthetic more than the placement of new infrastructures for wireless connection Sprint Company. This has made it quite difficult for Sprint Company to implement its goals/objectives of providing a higher bandwidth wireless network connection to its customers and hence decrementing its profit maximization. However, despite the above a conflict of interest

Providing Quality Service Research Paper Example | Topics and Well Written Essays - 1250 words

Providing Quality Service - Research Paper Example How the Industry Involves Guests in Order to Provide Quality Service Therefore, in order for the hospitality industry to get involved in the good service delivery, it has to provide programs that involve its guests. To do this, the industry may choose on certain programs such as; collecting information from the customers and provide a system through which customers can give their feedback about the kind of service and experience they received from the industry. Information can be collected from a short and precisely designed questionnaire which can be given to the customers as they board the facility so that they return the duly completed questionnaires at the time they leave the facility. In this way, the guests will be able to fill the questionnaires appropriately as they experience the particular questions in the questionnaire. The guests will be able to give their minds about what they feel is done right as well as what they feel needs to be adjusted. This information is then col lected from various guests and then well sorted to provide the major areas of weaknesses and strengths in the industry. The suggestions are then implemented by the company in order to ensure that service delivery is improved. Likewise, a hospitality firm may also provide a suggestion box for its guests so that the guests may give out their suggestions about their experience with the particular firm. The suggestion boxes should be put strategically in their rooms of residence and even outside so that they do not look for them. The guests need to be reminded to be giving their suggestions through the suggestion box in order to help the firm in improving service delivery (Jay, Connie, & Beverly, 2001). Service Standards Used by the Industry to Meet Customer Expectations The hospitality industry needs to maintain certain service standards in order to meet customer expectations. One such standard includes having an excellent customer care service. What makes the basis of a good hospitali ty industry is how the customers are handled and taken care of. Therefore, this industry finds strength in an excellent customer care department that knows its customer’s needs and solved them appropriately. A client may like the industry from the way they were received by the receptionist. A rude and careless receptionist will give the industry a bad image and make it lose customers. The guests who come to such industries most of the time are on holiday and therefore they would wish to be away from stress and just relax in the most welcoming environment. Therefore, they expect a warm reception from where they want to spend their holiday so that their mission can be accomplished. Another service standard that needs to be maintained by the hospitality industry is the quality of service offered by the employees. Employees should be properly trained in order to be able to take care of the guests well. The guests need to be satisfied with the kind of services they require to be o ffered to them by the industry. The industry offers such services through their employees, therefore, employees need to receive proper training that will enable them to execute such

Purpose of satisfying the audience Essay Example for Free

Purpose of satisfying the audience Essay On the other hand this is effective because it appeals to the audience and influences their views on Lohan, because it appeals to the audience making them envious of her. In the article from Cosmopolitan Jennifer is more in control and has a more appropriate picture for her target audience which is women from 20-30 where as the picture from sugar is suited for young adults from 13-17. The image of Jennifer is natural and has a sharp focus with a light background to make her stand out more. Jennifer looks like the glamorous one as she says that she no longer has to try hard to please others. This is because her hair is tied back just like herself tied away from the publicity. Her hair is tidy and neat like herself and it is unlike Lindsays hair. Lopez is also smiling at you being more welcoming and approachable whereas Lindsay looks rebellious and standoffish which gives Cosmopolitan readers a good impression. The article meets the purpose of entertaining the audience using imagery. The purpose of Lohans article is to introduce Lindsay and make the target audience who are teenagers, more drawn in and interested in Lindsays life t. The tag which is a piece of small text that tells you about the article, works in favour of promoting both celebrities. In Lindsays case; an alleged love for booze and bad boys Lindsays not your average Hollywood A-lister . Sugar uses quick chatty informal language and the use of booze which is colloquial language. It also uses words like nope and stuffin helps to sell and promote her. When sugar uses these types of phrases appeals to teenagers who tend to read quick easy and short texts. Whereas in Lopezs article the use of formal words like speculation and identifies and longer sentences are appropriate to entertain and satisfy the audience which are adults. They are more effective to the target audience making them feel the magazine is made just for them, but advertising the celebrities at the same time. The articles are trying to publicize Jennifer and Lindsay by putting a positive light on them. Both the articles satisfy the audience because they tell you about an everyday situation and problem. For example the celebritys love life but it is more alluring because it is based and happening to a celebrity and it is easier to compare with our own lives. In Lindsays situation its all about her wanting a boyfriend, however in Lopezs view its more about her former boyfriends and the fact that now shes at the age where she doesnt need men, which appeal to adults. The text is in favour of Lindsay, we can see this because the article talks about her life and the gossip talk that teenagers are interested in. a reported fling with Fred durst (well who hasnt? ) The article is talking about Lindsays relationship, they point the finger at Fred making it seem normal to go out with different boys, saying what Lindsay is doing is right. Which is a popular subject in teenage talk, appealing to the target audience? There is a great contradiction with her wanting to be normal. Sugar says Hollywood clones sport blonde hair, spray on tans and skinny bods And, well, normal figure here sugar says that Lindsay stands out because she doesnt look like other celebrities. She is no longer a red head or has a curvy figure but looks like a Hollywood clone. This is effective to the audience because the target audience are being entertained with this contradiction. She no longer stands out or is not normal in her figure and looks. The anchorage which is a small piece of text at the bottom of a page next to Lohans picture, gives an extra feature which supports the view of Lohan being important. Apparently Colin Farrell turned down the lovely Lindsay when did he get so fussy The anchorage is pointing the finger at Farrell, making him look bad but in my view it just makes Lindsay look more desperate and in need of promotion. Farrell is a celebrity known for his popularity for dating all girls. Whereas Jennifer Lopez doesnt seem to need it, because she has so many years of experience in the celebrity light. The desperation of Lindsay Lohan is more apparent now because she looks like another Hollywood clone, shes become skinny and blonde just like her friend Paris Hilton ( a popular super model) from looking healthy uniquely beautiful to skinny and blonde. In other words selling herself more then she needs to. She is contradicting herself because in the article when shes asked about dieting she says NO! its sad how people have become so aware of how they look, but now shes completely changed herself. The two articles entertain, inform and sell the celebrities lives in a positive light and satisfy the audience using imagery and words appealing to the target audience. In Lohans case she is promoting herself to please her target audience using colloquial language and sorter text. Whereas in Lopezs article, it refers to her love life and puts her in a positive light towards her target audience. Using longer words, formal language and text. The type of language and the length of the text suits and satisfies the different audiences.

Performance Related Pay And Employee Rewards Management Essay

Performance Related Pay And Employee Rewards Management Essay Performance Related Pay (PRP) has been defined by several scholars including Armstrong (2002:261) and CIPD (2009). They suggested that PRP is a method of remuneration that provides individuals with financial rewards in the form of increases to basic pay or cash bonuses which are linked to an assessment of performance, usually in relation to agreed objectives. This definition captures what performance related pay is all about. In order to understand how PRP works in practice in relation to theories, it is been analysed with the help of the current practices which are prevalent in the organisations of repute. The organisation mentioned here is Mc Donalds which is also referred to as McD, which is a private sector fast food chain with 31,000 centres in 118 countries around the globe, McD uses performance related pay in order to motivate their staff, and also has different pay structures. The main aspects of performances related pay schemes have been identified as the nature of performan ce measures, assessment of the performance against fixed standards and how this is related to pay schemes (Kessler Purcell, 1992; cited in Thorpe Homan, 2000). PRP started becoming popular by the early 1980s and have been a major factor in the pay and reward scenes for many organisations. PRPs effect is more than just motivation alone; it is a significant phenomenon in the change management philosophy of the modern organisations. Now they have much more expectations thrust upon them like improving quality and skills, changing the work culture and promoting co-operation apart from the normal roles like recruit, reward and retain employees (Cannel Wood, 1992). In recent years people have been the key source to competitive advantage and it is not surprising on how employers try buying employee commitment. However the question of if the methods adopted are successful is still debated. Motivational theories can be traced back to the time of Taylorism and the theories have evolved from scientific management to Hawthorne, Maslow amongst others. However the report will focus on Vrooms 1964 expectancy theory on which PRP is based. According to CIPD (2009) there are three main objectives of PRP systems. Firstly it motivates employees to give their best performance by linking performance to the pay scales. Secondly PRP encourages the organisation to build up a strong high performance based organisational culture. Thirdly the fact of fair-trade policy. The better performed employee in the organisation gets the best monetary reward. The Expectancy Theory points out that management needs to communicate and disseminate information to employees that efforts will be recognised and rewarded also it is managements responsibility to establish schemes to reward the behaviour they want. Furthermore, the theory also implies that money is a significant motivator for most, and will usually alter our behaviour either by increasing or directing effort in specific directions to secure a higher salary or bonus payment. Also, it suggest that money is important not simply for its own sake, but because it is a means to achieve other ends (Taylor 2000:19). The theory has three central concepts. The first is Performance Outcome Expectancy which implies employee working in a particular way will yield foreseeable consequences while the Concept of Valence is the second. It examines the value derived from the outcome of behaviour and the final concept is Effort Performance Expectancy which examines employees perception of the likelihood of achieving a desired objective (Marchington and Wilkinson 2005). However PRP can not be discussed without looking at the old pay and new pay. The old pay was more compatible with traditional organisations structures and employment relationship in the 1970s and 1980s. The concept was characterised to be bureaucratic, based on incremental progression, lacks horizontal integration with other HR activities and it detached pay from the strategic objectives of the organisation (Philbeam and Corbridge 2006:231). The system faced lot of challenges because; pay had become a form of entitlement to employees, was not motivating and does not drive change. In contrast to the above, the main concerns of the old pay were fairness, consistency, equity and transparency but; was criticised for inhibiting organisational development in the twenty first century (Philbeam and Corbridge 2006:231). Lawler (1971) developed the new pay system which was in response to the issues raised in the old pay. It was the opposite of the old system which sets out to achieve challenges faced by the old system. The new pay was supposed to replace the old pay, he however stated that the new pay doesnt necessarily mean implementing new reward policies or abandon the traditional ones; it means identifying new pay practices that enhance the organisations strategic effectiveness (Lawler 1995:1). It was also suggested that the new pay helps link the financial success of the employee and the organisation, shows a connection between employee pay and performance and suggests that employee are rewarded when they exhibit a desirable behaviour (Tropman and McAdams 2001, Philbeam and Corbridge 2006). However, the new pay has since evolved giving birth to various forms of pay such as team based pay, competency pay, skills based pay et cetera. Performance related pay varies between sectors and the 1998 IPD research shows that PRP is used by 72% of employers in the financial services and 41% in the public sector (Armstrong 2002:266). Furthermore, the idea of linking a portion of pay directly to performance appraisal and to the achievement of specific performance objectives has proved particularly attractive to employers and such approaches are becoming popular in both the private and public sector (Taylor 2000:19). Moreover, PRP has a beneficial effect on employee performance and the achievement of organisation objectives and goals (Lawson 2000: 311). A typical example is when the bank introduced PRP in 2008. Here, monthly targets were given to employees and those who met their targets at the end of the month were rewarded in cash to encourage them, this is also applicable in the trust but the competition is between doctors. This worked for sometime but led to mistrust between employees. Employees began working on customer relationships that were not assigned to them and blacklisting of fellow colleagues with customers and senior management became the norm. This is supported by Marc Thompson (1992) who stated that new forms of pay can have a damaging impact on trust and working relations (Armstrong 2002:268). Similarly, PRP motivates and de-motivates employees at the same time. This is supported by Marchington and Wilkinson (2005) who identified from their research that 83.4% of the sample believes that PRP de-motivates while the others believe otherwise. Employees who meet their target are motivated to put in more effort some who have not met their targets will try keeping up with the drive however in a situation where a staff has met 99% of its target and their effort is not rewarded will lead to de-motivation and this will have a ripple effect for other staff will take up the attitude of why put in more effort when the organisation will not reward a colleague who met 99% of their target and this is applicable in both organisations. This also leads to lower job satisfaction on the part of the de-motivated employee and vice versa (Price 2007:484). However, the employer prefers PRP because it enables them pay few people more money rather than promoting the hardworking staff who has not me t their targets thereby saving cost. Again it depends on how effectively it works as a motivating tool to reflect organisational performance, employee development, loyalty, responsibility and the sense of achieving the organisational goals (LGE, 2008). . However employers use PRP to attract and retain people to their organisations by offering them competitive financial rewards. The basic assumption of employment is that services are exchanged for benefits which could come inform of money. Moreover, in an industry such as the financial services where PRP is a norm and the pay is competitive, staff retention is substantially important because; it may lead to the loss of business when the employee is recruited by a competitor and is offered higher pay. At the present situation of credit crunch most of the organisations are looking to reduce the number of employees as well as attract and retain only the employees who are high performing and multi skilled employees. Again high performing employees eight out of nine times is most likely to agree with the system of pay for performance and the organisations needs to put this scheme in order to attract and retain high performing employees (Thompson, 1992). In simple, establishing a standard f or measuring and rewarding for high performance can assist in retaining the most industrious employees. On the other hand it causes unfairness to the other employees because they get to share the target of the staff that leaves the organisation. This leads to the employer requiring the employee to put in more effort to achieve the new target under the same scheme. The doctors in the trust are not faced with this pressure because their targets are not financial and it lies more towards overtime hours and on call visits. One of the key concerns of the old pay was to promote fairness in the workplace. However PRP could lead to unfairness. PRP in both organisations is based on performance appraisal where the manager will recommend a staff for reward at the end of an appraisal period. In a situation where the manager recommends an average performer for PRP and does not recommend a top performer because the manager believes the employee has not done enough while it is evident to other managers and team members that it was the recommendation was a case of favouritism. This highlights a key issue affecting PRP which has been argued of not having a consistent method of judgement (CIPD 2009). The difference with the process in the bank is the entitlement of the employee to fill in their comment at the end of the appraisal and decide if the appraisal was fair or not based on listed reasons. This also cements the fact that PRP leading to conflict and in this case a rocky relationship between the appraiser and the appraise. Furthermore, CIPD (2009) suggest that linking of pay awards to performance review process may inhibit an open and honest discussion of an individuals training and development needs. This statement could be interpreted as PRP identifying developmental needs of the employee during appraisal process. Using the trust as an example the PRP scheme requires employees with the exception of doctors to present their continuous development plan (CPD) during appraisal period to show how they have developed, their future plans and the manager helps identify where the employee is lacking and how they can develop those areas. When compared to the process in the bank, there is no CPD presented during appraisal but the manager and employee identifies the areas where there is need for development to improve performance and make recommendations to management. However, both organisations only review the staff development at the next appraisal. It is assumed that team working yields better results. UNISON suggests that efficient and effective service depends on cooperation from staff Labour Research Development (1994:5). However PRP undermines team working because it does not put into consideration group efforts but it rather promotes individual working. The practice in both organisations promote team working but staff are only rewarded individually, which leads to uncooperativeness from team members, poor service delivery, de-motivation and it generally promotes poor performance. Marchington and Wilkinson (2005:341-342) states that with emphasis PRP places on individual performance-leads to a short-termist approach whereby individuals look for quick returns from small scale projects rather than addressing more fundamental problems. This shows PRP motivates better in short term compared to long term. The McDonald company lives up to the philosophy of Pay for Performance when it comes to rewarding their employees. While examining the situation in McD, it was noted that the organisation keep broadband pay data both internally and externally of the employees base salary after screening their performance which actually helps the employees to review their performance. McD offers TIP or Target Incentive Plan which is an incentive pay plan offered at corporate and regional employees helping them to link their pay to the performance in the sector they work. Kohn (1993) states that by and large, rewards succeed at securing one thing only: temporary compliance. When it comes to producing lasting changes in attitudes and behaviour, however, rewards, like punishment are strikingly ineffective.. there is no firm basis that paying people more will encourage people to better work or even in the long run, more work (Armstrong 2002:272). PRP is introduced to organisations to improve performance and maybe promote staff development during the process. However, it has been noted that with the existence of PRP in an organisation, there is a lesser drive for self development. People want to develop themselves initially to get be able to earn more money while a lesser percentage wants to improve their knowledge. PRP ensures people get the money, but de-motivates the staff on the long run while not accomplishing the initial goal which is to improve performance. Kohn (1993,1998) suggests that extrinsic rewards can erode intrinsic interest and that there is no firm basis for the assumption that paying people more will encourage people to better work or even in the long run more work (Armstrong 2002:272). Critique of the Performance Related Pay System Having examined performance related pay as a motivational instrument, it was noted that it is a widely used instrument in private and public sector organisations both nationally and internationally. It has proved overtime as a valid instrument for motivation but it has been criticised by various authors CIPD (2009) inclusive which states it has proved in some circumstances a rather crude instrument and the 1990s witnessed a number of challenges to the theory. It was also criticised of not been the only or even an effective motivator. According to Brown Heywood (2002) PRP increases the stress factor among the employees. most of the line managers having the view that staffs tends to put more pressure on themselves as they get motivated by the rewards and incentives which are put forwarded for individual performances and achieving set targets. The employees feel pressurised by the fact that their promotions and appraisals are heavily linked by the performance based approach. Because of this the workers tend to feel more stressed and can even lead to the breakdown of a staff member. Beer (1984) corroborates this while suggesting that when pay is tied to performance, it reduces the intrinsic motivation which comes when individuals are spontaneously involved in work because they are given freedom to manage and control their jobs also, it signals that it is management that is in control which reduces the individuals feeling of competence and self determination (Armstrong 2002:272). Several academics have criticised PRP as an instrument which promotes jealousness among staff which can lead to organisational conflict. However, Oswald (2002) disagrees with this and suggested that if salaries were confidential, then there s no way it can lead to conflict also he suggested that people should be paid on merit and effort (Wright 2004:122).PRP is measured using performance appraisal systems but the decisions of line managers makes reduces the viability of the process. PRP undermines team working and works more as a de-motivator rather than a motivator this is supported by Thompson (1993), Marsden and French (1998). While Pfeffer (1998) states that it is time consuming, undermines team working and it undermines the performance of both the organisation and individual in reality (Wright 2004:118). Conclusion The search for a positive relationship between PRP and performance as been described as looking for the holy grail (Fletcher and Williams 1992, Price 2007) while CIPD (2009) said it was the holy grail of the 1990s. Having examined PRP has a motivator, on reflection it shows it is a motivating instrument which is more applicable and effective in some industries compared to the others. Also, even though it has been criticised by several authors for its weaknesses, it shows that every theory has a weakness and its weakness has given birth to other forms of performance related pay thereby giving hope to more research on how performance can be improved in an organisation. The Labour Research Department (1999:2) quoting a personnel manager who stated money is really a de-motivator and a company that states the constant measuring of people against each other fed into staffs sense of job insecurity by generating evidence of failure to meet jobs. However, with its negative effect on performa nce, motivation, team working and the fact that the process could be subjective and expensive organisations are still applying it and trying to modify appraisal methods in order to get it right. Likewise the manager employee relationship is considered the main important factor in determining the success of PRP in an organisation (Thompson, 1992). However, Armstrong (2002:287) states that PRP has a limited power to provide incentive through financial means alone should be recognised, but that does not mean it should be rejected out of hand. It does work as a reward process in some circumstances and it does satisfy the basic principle that it is equitable to reward people who do well more than those who do badly.

SWOT Analysis of the Football Association (FA)

SWOT Analysis of the Football Association (FA) This paper looks to produce a report that seeks to analyse the work of the Football Association (FA) in the context of an evaluation of the impact of its strategy regarding the advancement of the national game and its legitimacy as an organisation in England. This report provides a background to what is the FAs general remit and how this fits with sports strategic management emanating from the work of the UK government. This report then considers what the FA does and how this reflects its strategy for advancing the national game and its legitimacy as an organisation allowing all participants to enjoy the game and maximise their ability and evaluate where the problems lie around the FAs strategic management to date. This report seeks to evaluate the Football Associations (FAs) adjective of the advancement of football in England and the FAs legitimacy as an organisation in this country that serves to permit all those that wish to participate in the sport to enjoy it and maximise their ability through a SWOT analysis. First, this report looks to provide a background to the FAs work before analysing how this fits with the UK governments work with other organisations to achieve effective strategic management for then advancing the FAs aims through recognition of the opportunities for reform. This report then considers the FAs activities and how this reflects its strategy for advancing the national game and its legitimacy as an organisation through organisational management and evaluate the strengths of the organisation and where the problems lie and what threats they pose. Finally, this report will summarise the key points derived from this report regarding analysis of the FAs work in its strategy r egarding footballs advancement and its legitimacy as an organisation. Findings (a) Background What is the FA and what does it do? The FA has governed English association football since 1863 to oversee both the professional and amateur levels by sanctioning all domestic competitive football matches at the national level directly or local level indirectly through the fifty-five County Football Associations with a view to advancing the development of the sport and its legitimacy as an organisation in this country (The FA.com, 2010b). The FA also run eleven competitions including the FA Cup and appoints the manager of all twenty-four national football teams and has also developed and runs Wembley Stadium (The FA.com, 2010f). Additionally, the FA is a member of both the Union of European Football Associations (UEFA) and the International Federation of Association Football (FIFA) along with having a permanent seat upon the International Football Association Board (IFAB). Moreover, the FA bears responsibility for all national teams managements appointments along with the FA Cups organisation and having the power to se t and vary league rules since both the FA and the Football League (and the Premier League although not commercially affiliated) have the power to restrict the transfer of players and also take points away from clubs where they seriously contravene rules of the game (The FA.com, 2010a). (b) SWOT Analysis To better assess the activities of the FA in relation to its long-held policy objective of advancing the development of the sport and its legitimacy as an organisation in England it is necessary to utilise a SWOT analysis created by Albert Humphrey as a means of strategic planning to analyse the Strengths, Weaknesses, Opportunities, and Threats (hence, SWOT) involved with the FAs work (Drejer, 2004). This kind of analysis involves identifying the internal and external factors that are favourable and unfavourable for the FA achieving the advancement of the development of football and its legitimacy as an organisation in England (Armstrong, 1982). This is in keeping with the fact that it has been recognised, for effective strategic management to be carried out by a body like the FA, that there is a need for clear planning, organising, leading and evaluating of both their actions and the resources that they have available to them with a view to advancing the development of the sport and its legitimacy as an organisation in England (Masteralexis, et al, 2009). Therefore, there is a need to evaluate the FAs activities and match them to the environment and its resource capabilities regarding the consideration of operational impacts in terms of expectations so as to then be able to further the FAs long term aims (Torkildsen, 2005). Then, it is also necessary to make a strategic choice through the generation and evaluation of all of the available options so as to then select a strategy for implementation through a set organisational structure that advances the FAs previously alluded to objectives (Parker, 2004). (i) Strengths In considering its organisational strengths, one of the FAs key strength is that it is responsible for both developing and regulating the sport without government involvement through effective organisational management accounting for the environment, the organisations resources and stakeholders expectations (The FA.com, 2010f). To this effect, a further strength of the FA is that, to achieve footballs advancement in England, the FA has a clear commitment to making football more accessible for all regardless of their race, religion, gender, sexuality, ability or background to maintain its market dominance through re-engineering, delayering and restructuring (The FA.com, 2010f). The FA is also able to call upon a significant level of funding illustrated by the fact that the Premier League has generated billions of pounds from Sky, sponsorship and spectators (Bower, 2007) whilst, more specifically, the new Wembley stadium has made a profit of  £229 million annually as an important sou rce of revenue for the FA they could reinvest in football (Wembley Stadium, 2010). This has served to mean that the FA is able to invest around  £60 million annually with around two-thirds of that being utilised at the grass-roots level so there are now around seven million people of all ages playing football in this country (The FA.com, 2010f). Additionally, in view of its desire to increase its legitimacy within the community, the FA has established a series of community projects to further its fundamental objective of advancing the sport and the legitimacy of the organisation in this regard. In total the FA have developed around 6,000 projects valued at over  £630 million to improve facilities along with a further  £4.5m having been invested in Womens football annually so there are now more than a million females involved annually (The FA.com, 2010c). By way of further illustration of the breadth of areas the FAs programmes cover, the FA Charity Programme has been developed to move significant funds to areas within society where it can play a beneficial role with notable partners including The Bobby Moore Fund (The FA.com, 2010c). Furthermore, the FA Hat-Trick Programme has been established to deliver Community Football Development workers to Englands most deprived communities whilst also removing barriers to particip ation for people from all ethnic backgrounds (Norfolk FA, 2010). Moreover, more than 700,000 children under the age of eleven have benefited from The FA Tesco Skills Programme (The FA.com, 2010e), whilst The FAs Respect Programme has improved behaviour and respect to reflect the need for social acceptance (The FA.com, 2010d). (ii) Weaknesses Having recognised the FAs strengths it is necessary to also consider its weaknesses as an organisation. To this effect, in the wake of the Premier Leagues creation in 1992, the FA has arguably lost some of its power of administration and regulation and become immersed in high finance and commercial planning but has been found to lack the professional expertise expected by professionals to its detriment (Bower, 2007). The reason for this is that, although the Premier League may have generated billions of pounds from Sky, sponsorship and spectators, the FAs management has been detrimentally impacted upon by a confused structure of organisation (Bower, 2007). As a result, the FA have proved somewhat stubborn regarding the possibility of reforming themselves with a view to preventing agents corruption, eliminating possible conflicts of interest among club owners and bringing about heightened controls of the ever-increasing prices and wages for players (Bower, 2007). Matters have then onl y been further exasperated by the ramifications of increased foreign ownership of professional football clubs domestically along with the ever-increasing escalation in the value of TV deals impacting upon the Premier League so that the FA now risks the prospect of there being a potential collapse and usurping of the FA by the Premier League (Bower, 2007). Such problems have then been only further exacerbated by the ongoing rise in foreign ownership from billionaire organisations all over the world only arguably serving to further strengthen the Premier League to the detriment of the rest of football that is governed by the FA throughout the hierarchy of the sport (Bower, 2007). (iii) Opportunities Despite the weaknesses that have been recognised with regard to the apparent threats to the FA from the Premier League and billionaire foreign investment, the FA has suggested a system of enforcement to impose a fit and proper test for potential club owners in the Premier League to achieve an effective balance between sporting needs and its commercial potential (Bower, 2007). At the same time, however, it is necessary for the FA to look to maintain its market dominance through re-engineering, delayering and restructuring from the top of the FA all the way down throughout its entire hierarchy (Bower, 2007). In addition, there remains scope for the FA to heighten its legitimacy through the use of community programmes like the the FA Charity Programme that has been developed to move significant funds to areas within society where it can play a beneficial role with notable partners including The Bobby Moore Fund (The FA.com, 2010c). Furthermore, more than 700,000 children under the age o f eleven have benefited from The FA Tesco Skills Programme (The FA.com, 2010e), whilst The FAs Respect Programme has improved behaviour and respect to reflect the need for social acceptance (The FA.com, 2010d). (iv) Threats As for threats to the FAs stated objective of achieving the advancement of the sport and its legitimacy in this country, the problem is that the Premier League will not concede control of its affairs to the FA to make more effective changes to the way in which football is administered and run in this country (Bower, 2007). This is because FA have proved to be somewhat stubborn in relation to the possibility of reforming themselves with a view to preventing agents corruption, eliminating possible conflicts of interest among club owners and bringing about heightened controls of the ever-increasing prices and wages for players (Bower, 2007). With this in mind, as a result of being somewhat outwitted by the Premier League and now foreign owners, the FA now seem to be somewhat powerless to get the new foreign owners to help with the development and sustainability of the sport domestically (Bower, 2007). This is because it has come to be understood that, if the FAs strategic management is weak, there is a risk the Premier league may take over the running of the domestic game so that the limited money trickling down to the grass roots (around  £60 million annually) would cease to the detriment of the advancement of the legitimacy of the organisation and the development of the sport (Bower, 2007). Conclusions What can be understood regarding the FA on the basis of this SWOT analysis? From the SWOT analysis that has been undertaken here, with a view to achieving the FAs objective of the advancement of football as a sport in England and its legitimacy as an organisation in this regard, the FA consistently seeks to advance best practices along with its legitimacy as an organisation to further the development of the sport (The FA.com, 2010f). This kind of analysis involves identifying the internal and external factors that are favourable and unfavourable for the FA achieving the advancement of the development of football and its legitimacy as an organisation in England (Armstrong, 1982). The reason for this is that the FA is seeking to achieve networking and support to further its stated aim through innovative policies in the manner already described to develop skills through an effective infrastructure that permits the establishment of a healthy community and regeneration (Parker, 2004). Therefore, as well as looking to administer football throughout its hierarchy, the FA can issue monetary fines, restrict the transfer of players and deduct points from clubs where they seriously contravene the rules put into place by the FA in matters of finance leading to administration or their failure to keep control of staff (The FA.com, 2010f). In addition, the FA also looks to invest around  £60 million annually in the sport with around two-thirds of that being utilised at the grass-roots level through its sponsorship and broadcasting partnerships so there are now around seven million people of all ages currently playing football (The FA.com, 2010f). At the same time, however, the FA has been subjected to some significant threats from the ongoing development of the Premier League to the detriment of those involved in the sport throughout the hierarchy what with increased sponsorship and billionaire foreign ownership so it has then fallen upon the FA to look to regulate the activities of the FA (Bower, 2007). The problem is that the Premier League is a separate body to the FA and does not consider itself wholly subject to either its administration or regulation to the detriment of the FAs objective of the advancement of football in England and its legitimacy as an organisation. Nevertheless, it remains arguable that the FA will retain a high degree of relevance within society because of the Premier League and, despite the risks to its funding, the FA continues to advance its legitimacy through its use of around 6,000 projects valued at over  £630 million to improve facilities throughout England (The FA.com, 2010c). This is in keeping with the fact that, for effective strategic management to be carried out by a body like the FA through its work, there is a need for planning, organising, leading and evaluating of both their actions and the resources that they have available to them with a view to advancing the development of the sport and its legitimacy as an organisation in England (Masteralexis, et al, 2009).

Essay --

Kierra Spaulding Media Criticism 3/11/2014 Professor Seong Min Reaction Paper: Killing Us Softly 4 I agree a great deal with the films idea of the media distorting the images of women. In the beginning of the film Jean Kilbourne states that, â€Å"the average American is exposed to over 3,000 ads every single day†. Thus, the advertising industry has the power to impact our outlook on many things in society including women. The issue is that advertisers are not looking out for our best interest; their main goal is to increase profit. As a result, individuals are physically, mentally, and emotionally affected by our culture’s unrealistic ideal image of beauty. I believe that we are constantly presented with this falsehood in the media about loving our bodies; only if our bodies are conveniently situated in what society finds attractive. For example, back in 2010, Victoria’s Secret launched the â€Å"Love Your Body† campaign. While it is very important to encourage everyone to love their body, the women depicted in the campaign all have the same body type. There is nothing wrong with their body type which is considered very slender, tall, long legs, and toned. The issue is that this is the only body presented in the campaign which makes women with other body types feel inferior and not of value. To this day, Victoria’s Secret still chooses to use this particularly slender body type to advertise their lingerie and such. Contrary to Victoria’s Secret, Dove started â€Å"The Dove Campaign for Real Beauty† in 2004. The campaign was started due to the fact that it was necessary to broaden the idea of beauty because it had become limiting and unattainable. The campaign included women of all different sizes as opposed to Victor... ...le more aware of these issues. However, the problems are still not being fixed. In fact, due to the unrealistic ideals of what a women’s body should look like, there are an enormous number of girls starting as young as 6 who hate their bodies to the extent of skipping dinner. Females are driven to the point of anorexia, bulimia, as well as binge eating. Women go on extreme diets that are not realistic to stay healthy causing them to go on excessive binges which in return are even worse. The statement â€Å"If looks could kill† can actually be taken literally because women are trying to â€Å"look† the part while unfortunately killing themselves emotionally, mentally, and physically. Sources Dove Campaign http://www.dove.us/social-mission/campaign-for-real-beauty.aspx Victoria’s Secret Campaign http://www.huffingtonpost.com/2010/03/01/victorias-secret-launches_n_480435.html

Sylvia Plaths Poem Daddy Essay -- Sylvia Plath Daddy Poetry Poem Essa

Sylvia Plath's Poem "Daddy" Overbearing fathers who dominant their children’s lives dispose of comfort and security and instead cause irreversible damage. Sylvia Plath writes about her own experiences dealing with her authoritarian father in â€Å"Daddy.† In this poem, Plath utilizes literary devices like allusion, child-like diction, and dualistic organization to communicate her bitterness in this theme of resentment and scorn. Plath’s usage of allusion calls the reader to bring their own knowledge to the poem. She uses this device so that the reader can recall information without Plath needing to fully state the scenario. One of the first allusions which Plath uses is in the first stanza when she writes â€Å"black shoe in which I have lived like a foot.† She alludes to the nursery rhyme of the old woman who lived in a shoe. In the end of the nursery rhyme, the old woman â€Å"whips [her children] all soundly and sends them to bed,† comparing to Plath’s own experience with an emotionally distant father. She communicates his preoccupation with discipline and neglect of care and supp...

The Kiss :: Personal Narrative Writing

The Kiss Mama hands me my last three dresses, packs my Sunday hat and stockins, and kisses my forehead. "You're a woman now, Elsa, and he'll take good care of you," she says. It's high time you build your own family." Papa kisses my cheek and closes the door of Nick's pick-up as I wave goodbye to my five brothers and sisters. With fifteen years of southern life as my platform, I plunge into the waters of reality by the skin of my teeth. Immediately I am a wife, forced to begin a family of my own†¦just like Mama. Every day Nick comes bouncin' through the front door ready for supper. "Wipe your feet," I always say, "and don't slam my door." With younguns' screamin' and fightin' I always manage to put a hot meal on the table, despite the fact that I'm six months pregnant. You see, Nick owns a seafood house. "Nick's Quality Seafood", that's what he calls it. He leaves at five thirty in the mornin' and comes home every day at six in the evenin'. Oysters are his specialty, and that's what's kept us alive. With him supportin' me and four kids at twenty years old, I figure this is the least I could do. Fried chicken, collard greens, black-eyed peas, and corn bread are his favorites. I'm still workin' on them butter biscuits Mama taught me how to make, but the rest of my cookin' is pretty good. Supper time is the only time we ever really talk, so I look forward to six o'clock. Barbara Jean Carroll is her name. She weighs six pounds eleven ounces with a head full of hair, just like her daddy. We decided six was our lucky number and it was time for our family to stop growin'. Thank heavens! I see the doctor comin' down the hall with a heap of nurses around him. Dr. Johnson comes in with a strange look on his face. "Hello Mr. And Mrs. Carroll. Congratulations once again on your new baby girl", he says. The reason I'm back so soon is I wanted to talk to you about Barbara's illness. "Oh she's fine," Nick says, "and she ain't sick at all. She's perfect." With that, Dr. Johnson exited without another word. Let me explain. They told us just two months after she was born that she has Down syndrome and that many people consider giving there children up for adoption after learning of this disease.

Laissez-Faire Racism Essay

In â€Å"Racial Attitudes and Relations at the Close of the Twentieth Century,† Lawrence Bobo discusses the concept of laissez-faire racism. Laissez-faire racism describes how racial attitudes in America have shifted from the overtly racist policies of Jim Crowe racism to more subtle forms. As opposed to during the Jim Crowe era when African-Americans faced blatant racism like segregation, they now face underlying racism educationally, socially, and politically. The four main characteristics of laissez-faire racism, as described by Bobo, are â€Å"a continued acceptance of negative racial stereotypes; a belief in a level playing field; the belief that due to this level playing field, anyone can succeed by working hard and playing by the rules; and our country’s belief in justice, so our country’s people behave consistently according to just principles. † Although there are many instances of this within the institutional policies and practices in our country, the two main examples that best illustrate the concept of laissez-faire racism are education and the criminal justice system. The most prominent example of laissez-faire racism is our country’s education system. Although clearly our country does not still have overtly racist policies such as the separate but equal doctrine, there is still a clear disparity between the education received by white Americans and African-Americans and other minorities. The fact of the matter is, African-Americans and other minorities are still living in poorer neighborhoods, in which the quality of schools simply does not compare to those in richer neighborhoods. Students are held to lower expectations at these schools. The textbooks and curriculum are outdated, and job resources are not available to these students. The drop out rates are much higher for African-Americans and minorities, SAT scores are much lower, and overall success rates simply cannot compare to those of white Americans living in richer neighborhoods with better schools. A second example of laissez-faire racism lies within our criminal justice system. There is a huge disparity in the death penalty between African-Americans and minorities as compared to whites. The chances of receiving the death penalty are much higher if an individual is African-American and convicted of murder than if that same individual was white. The facts are even more repulsive when analyzing victimology. If a white person kills a black person, the odds of them getting the death penalty are slim. If a black person kills a white person, the odds are significantly higher. The disparity lies in how we value a life, depending on the color of an individual’s skin. Bobo came to two conclusions based on data collected throughout his research. For one, the United States â€Å"has experienced a genuine and tremendous positive transformation in racial attitudes† . However, he also concluded that â€Å"racial discrimination remains a barrier to the full economic, political, and social participation of African-Americans in institutions† . The fact that discrimination continues to remain a barrier to the participation of African-Americans in society can be clearly seen by the two examples mentioned. So, the question remains: how do we fix this situation? How can these problems be addressed to achieve greater racial equality? In order to address the issue of education, our country must create a way to fund all schools equally. Although the federal government does give money to public schools across the country, schools in each district are mostly funded by the taxpayers living in that district through property taxes. This leads to a small amount of money that is dedicated to schools in poorer districts, and a larger amount of money dedicated to schools in richer districts. The results of this policy are very obvious when comparing the quality of schools in richer districts to that in poorer. There are a few ways that this policy can be crafted. The policy created by our government could direct more aid to schools in poorer districts in order to improve their infrastructure and curriculum, thereby improving quality of their students’ performance. The policy could also redirect education money from richer districts to poorer districts, which would have the same effect. Either way, a policy needs to be put into place in order to get more money to the schools in these poorer districts, which need the money the most. In order to address the issue of the death penalty, our criminal justice practices must be analyzed. There must be a solid standard for what type of crime receives the death penalty, so that minorities do not face the death penalty at higher rates than white Americans. There should be strict guidelines for who receives the death penalty, with no subjectivity. For example, if Congress passed a law that required the death penalty for all premeditated first-degree murders, the law could not be applied broadly based on the biased judgments of a jury. A white man who commits first-degree murder would be subject to the death penalty, just like an African-American man, or any other minority individual for that matter. And this is just an example. Laws must be concrete and inflexible, that is, unable to be bent by a jury in order to hold minorities to stricter standards than that of white Americans. Essentially, to white people, race is something that has been dealt with as seen by the â€Å"level playing field† that supposedly exists today. To African-Americans, race is a constant reality that they must face every day. This idea continues to be reemphasized through our laissez-faire racist policies in education and our criminal justice system. By eliminating this subtle discrimination and other policies like it, our country will be able to fully move on from our discriminatory past and achieve greater racial equity.

Filipino Mental Health Culture Paper

Introduction last comprises of sh ared imprints values, and practices that guide a concourseings members in patterned slipway of thinking and acting. market-gardening can similarly be viewed as a pattern for guiding actions that impact care, wellness, and well-being (Leininger & McFarland, 2006). Culture is more than ethnicity and social norms it entangles religious, geographic, socio-economic, occupational, ability-or disability-related, and sexual orientation-related beliefs and behaviors. from each one group has cultural beliefs, values, and practices that guide its members in ways of thinking and acting.Cultural norms help members of the group make reek of the world approximately them and make decisions well-nigh appropriate ways to relate and be hasten. Because cultural norms prescribe what is customary and abnormal, culture helps develop concepts of amiable wellness and illness (Varcarolis & Halter, 2010). Discussed further will be the affable wellness of Fili pino Americans as well as psychical wellness information from The Philippines. affable wellness withdraw A strong belief that booze are a cause of tangible and psychological illness is prevalent end-to-end the Western Pacific Region, including the Philippines.The strong c giftedure of religion on the Filipino hoi polloi has however, generated a strong and positive sense of spirituality, which is considered a source of strength in the individual. Since this spirituality is actively acknowledged and do in communities, it is recognized as a major coping mechanism in seasons of social deprivation and disadvantage, crises, semipolitical upheavals, and natural and man- trial organise Philippine MENTAL wellness ending write up 3 made disasters.Psychosocial intervention programs during these times often integrate a psycho-spiritual attempt. It is though that the rate of successful suicide is downcast because taking ones flavour is considered a sin (Conde, 2004). Famil y Support The family is the basic unit of society. It is mute considered to be re eachy important and there is active brain in the majority of Filipinos to preserve this disrespect the m both social conditions that threaten its building and the roles at bottom it.While the nuclear family is evolving in the quick expanding urban areas, extended families are still prevalent. Families are clos-knit and influenced by tradition. Major decisions are non made unless parents are consulted and fuck off given their approval. Family die hard is crucial as a basis of community support in times of subscribe (Conde, 2004). Mental illness is dealt with through the help of family and friends and cartel in God. Ones moral affliction is place as the familys illness and is associated with shame and stigma.The well-defined display of emotional affliction is deter in favor of social harmony. service is often sought from relatives and peers before plan of attack professionals. Decision s, including wellness care practices and preferences, advance directives, and consent for procedures and pass overment, are commonly made in consultation with the family (Sanchez & Gaw, 2007). Some families view children with mental illness as bringers of good good deal. Filipinos willingly interact with persons with mental illness, just they may not accept them as cohabitants or employees.The rejection is based on the belief that persons with mental affliction are Running engineer FILIPINO MENTAL HEALTH coating PAPER 4 hazardously unpredictable. Filipinos generally unconditionally sacrifice time and vocation to accept and care for their incapacitate family members (Sanchez & Gaw, 2007). Access to Mental Health do by Among Asiatic American ethnic groups, Filipinos cook the second largest representation (behind their peers of Chinese ancestry) in spite of appearance the total Asian American Pacific Islander population of approximately 10 million people (U.S. Census Bureau , 2002). Although Filipino Americans are generally categorized inside the aggregated Asian American group, Asian Americans are not a homogeneous group with respect to mental health status. In a study comparison Asian ethnic groups and Asian-specifically Filipino Americans sop up been put up to prolong one of the highest levels of depressive symptoms of all Asian ethnic groups in the unite States, second only to Korean Americans. Although the need for psychiatric treatment exists, Filipino Americans were found to underutilize ublic out uncomplaining mental health go (Baello & Mori, 2007). It would front that Filipino Americans, perceived as the approximately westernized of the Asian Americans, would be more apt to adapt to the American culture. However, they remain among the or so mislabeled and culturally marginalized of the Asian Americans. change magnitude time of residence in the coupled States may not necessarily consider an increase in the adoption of American l ifestyle and culture (Sanchez & Gaw, 2007) The Philippines have a National Mental Health Policy. there is no mental health legislation and the laws that dominate the provision of mental health function are contained in Running toss FILIPINO MENTAL HEALTH coating PAPER 5 various move of written laws such as punishable Code, Magna Carta for Disabled Person, Family Code, and the Dangerous Drug Act. The hoidenish spends about 5% of the total health budget on mental health and substantial portions of it are spent on the operation and maintenance of mental hospitals. The radical social insurance scheme covers mental disorders but is limited to acute inmate care.Psychotropic medications are available in the mental health facilities (World Health establishment 2006). There are fifteen community residential (custodial home-care) facilities that treat 1. 09 users per 100,000 general populations. Mental hospitals treat approximately 9 patients per 100,000 general populations and the jo b rate is 92%. The majority of patients admitted have a diagnosis of schizophrenia. All rhetorical beds (400) are at the national nitty-gritty for mental health.Involuntary admissions and the use of restraints or secrecy are common (World Health Organization 2006). Guidelines For Treatment A culturally subtile approach is recommended when considering treatment of Filipinos and Filipino Americans. These guidelines include pay attention to immigration story and regional orientation, determine the underlying intellectual for treatment, ensure adequate sagacity of the diagnosis and treatment plan, bearing in intellectual that social inhibitions and nonverbal cues can profane the practioner, use visual cues and communicate in a ollaborative manner, facilitate dialogue, inquiring about physical as well as mental health complaints, utilize the family and notice the patients power hierarchy, let the patient time to process any information given, respect personal space, economi se mannerisms without making assumptions about Running Head FILIPINO MENTAL HEALTH CULTURE PAPER 6 their meaning, do not be misled by the presenting affect maintain judicious use of medications, and engage the patient by actively focusing on the individuals symptoms (Sanchez & Gaw, 2007) ConclusionAccess to mental health facilities is uneven across the country, favoring those living in or near the National not bad(p) Region. The national mental health indemnity was put into operation relatively recently. association care for patients is present, but is limited. The poor intricacy of primary health care operate in mental health is withal a feature shared with many an(prenominal) low and lower middle vision countries. Psychiatrists should not hesitate to assume a medical role.Increased priority to resources and a strategically coordinated network of social services that recognizes specific sociopolitical, economic, and cultural needs have to be in place when delivering mental health services to Filipinos and Filipino Americans. It is holy man to have such services within existing medical institutions and staffed by culturally sensitive medical, psychiatric, and social service personnel. Psychiatrists need to embrace culture as a powerful factor in understanding the Filipino-American experience.A culturally sensitive and imaginative approach to the individual should be undertaken. Running Head FILIPINO MENTAL HEALTH CULTURE PAPER 7 References Baello, J. , & Mori, L. (2007). Asian values, bond and psychological help-seeking attitudes of filipino-americans. Journal of Multicultural, Gender and nonage Studies, 1(1), Retrieved from http//www. scientificjournals. org/journals2007/articles/1261. pdf (Baello & Mori, 2007) Conde, B. (2004). Philippines mental health country profile.International reexamine of Psychiatry, 16(1-2), 159-166. Retrieved from http//www. hawaii. edu/hivandaids/Philippines_Mental_Health_Country_Profile. pdf Leininger, M. , & McFarland, M. (2006). Cultural care diversity & universality A worldwide nursing possibility (2nd ed. ). Sudbury, MA Jones & Bartlett (Leininger & McFarland 2006) Sanchez, F. , & Gaw, A. (2007). Mental health care of filipino americans. Psychiatric Services, 58(6), inside 10. 1176/appi. ps. 58. 6. 810 United States Census Bureau. (2002). The Asian macrocosm 2000.Retrieved from website http//www. census. gov/prod/2002pubs/c2kbr01-16. pdf Varcarolis, E. M. , & Halter, M. J. (2010). Foundations of psychiatric mental health nursing, a clinical approach. (6 ed. ). St. Louis, Missouri Saunders Elsevier (Varcarolis & Halter, 2010) subdivision of Health, Manila, The Philippines, Department of Health, Manila, The Philippine. (2006). Who-aims report on mental health system in the philippines. Retrieved from Wold Health Organization website http//www. who. int/mental_health/evidence/philippines_who_aims_report. pdf

Retail food protection

Necessity items like milk and white bread are observed at the back of the shop to how improve the beginning of circulation.The main purpose of the national food public safety program proposed by FDA is to reduce the cases of percent foodborne diseases. These are the diseases caused by pathogenic bacteria how that occur in the food when it is stored improperly or when the expiry date is past. Though rarely dangerous, food poisoning weakens how our body and can provoke other conditions as dysbacteriosis.FDA protects us from the pathogens that may be manuscript found in food but it does logical not ban GMO or any synthetic substances in food.There is A home kitchennt an approved facility.Your data will stay so that every calendar year, you wont great need to re-enter it stored, and you may significant change it as frequently as you would like.

Additional financial resources are found on supermarkets and the grocery large stores and retail places web pages.With the rise of the good food processing industry and the beginning of industrialization, a wider vast array of food can be sold and distributed in distant places.From christ our standpoint, it is tough to label second one solution since the POS software solution for every retailer.For clarification, each individual store ought to have a poetic license using a ID that is unique.

Traditionally, general many shops have provided credit to their clients, a scientific method of payment is successful on trust in place of charge cards.Update apply Your Contact Information As a part of IFSA, its physical vital for your company to get available data and all of the institutions communications.Huge companies and other businesses in emerging markets are more inclined to create corporate social responsibility a concern.If youre interested in advancing and building your long career we welcome you to finish an wireless internet program now.

It is given a specific first time to correct the violation.A plant known as the Potato poor Tom is offered in New Zealand.In the long run, prices are anticipated to stabilize.Diabetes rates in america have quadrupled over the previous 3 decades.

Objectifying Women

Objectifying Women Women in the Media Although we whitethorn non body forth it, hardly media is a genuinely brawny de nonation of influence. diverge that g come on profess heap in some data tracks that whitethorn be decreed and conscion satisfactory for corporations, still non so more(prenominal) than for the customary public. Media utilizations a bod of itemor such(prenominal)(prenominal)(prenominal) as advertizings, characterisations and practice of medicine videos to prevail on _or_ upon its consumers and potential drop consumers in get their proceedss, or pursual their bread and besidesterstyles. absolute majority of these mover be reign with word-painting contrasting medical prognosiss of women.Whether it is a detergent ad, a sports themed movie or a hot place song, sever eithery and each depictd of media is focus on externalizeing women. era honoring your front-runner television receiver extract, you whitethorn no n stomach att finising to the advertisement in between, nor do you support wariness to the fact that closely of them waste women in it, nor the bearing that they be depicted as. Since it is seen as a habitual lightlyg, our minds be given to this root. virtu only wheny women in to side trustworthy days media ar viewed as bring up headings, and close to advertisements use this as a reclaim smart of life to parcel out a product.Magazines, television, and the cyberspace vaunt this preferably hale by forever line drawing draw thin influences with impossibly bulky legs, pure(a) complexions, intensify breasts, and implausibly densely locks (DeYoung & Crane). These women argon because illustrated in sexu every(prenominal)y incitive poses for the conclude of inter variety memorialize something as fair as shoes. This whitethorn face to be a upright instruction of promoting a product tho these intern tout ensembley inflammatory advertisements cons ecrate had a enrol gist on our conjunction. Media all in all changes the appearance we see women and how we come across sweetheart.It has started to get by sweetie it creates an undo fit elevated woman, get new(prenominal) women to tone- set somening to commute themselves into model mind-alikes. A pretty-pretty women does non harbor to be tall, good or should birth coldseeing hair, merely these two-base hits acquire created a phratry which doctor stunner, hence we hold up started to de turn that as beingness the truly translation. afterward all, its been scientifically proven that elongate delineation to media changes our hits and the way we think, with number media word picture for hildren recordn to be close to 10 hours per day thither is a round of brain changing liberation on (DeYoung & Crane). So we laughingstock only if create mentally the ingrain of all this on petty girlfriends, teens as easily as onetime(a) women. some of which overlook self-importance-esteem and em military unitment. They be essay workaday to knock slipway to look and sense more surefooted and beautiful. To fishing rig this, squab launched a trade contend in 2004, cal get a line the descend cause for corpo original steady. It manage all sorts of media reservoirs such as advertisements, video, workshops, sleepover events and practically more.The fight turn over women of assorted shapes and sizes. The primaeval prey nookie it was to watch differences in physical traits that represented all pleasings of women to chirk up them so they hobo be overconfident and well-off with themselves (Arruda, 2011). Firstly, the idea that genus Columba has is impeccable, the writ of execution and its source atomic number 18 not. Unilever owns dove, which also owns axe (male readiness products) amongst umteen an(prenominal) early(a)(a) punctuates. hack is a write outn brand, curiously for its sexual commercials in which they objectify women and perpetuate phantasmagoric images of beauty.They habitually cavort childlike, longhaired, thin, and bounteous converge models that be ordinarily throwing themselves at the male-models. If go down truly believed in liberating women to unfold the formulaic definition of beauty, it would end its tie with such companies. nonetheless though, that ability be knotty as Unilever is a kick upstairs company, the to the lowest degree squab abide do is to process literary criticism it faces. The central point of this excite is to liberate women and hold open assorted types of beauty.On the contrary, this beseech has been criticized to only show women that by nature exonerate a be small(a)d design and all images that they show be manipulated. non yet faintly emended to complete pimples, precisely bodies atomic number 18 alter to fitting the beauty norm. A dark woman may be let in hardly she has got to be the righ t kind of heavy, her image de get be adapted to attain freckles, lumps and bumps (Dye). In other words, safari for actual peach tree presents insubstantial bodies, which state nookie neer attain.Additionally, it has been give tongue to that to protrude socially obligated and to agnize more commercialise allocate resulting in an emergence in get was the totality curtilage of this foment. receivable to this, squab brand itself is deceptive, as it is not richly act to its sum mesmerism of the campaign. We make to translate the power that media has on our societies. Objectification and degrading women has led to more consequences that include fatalities such as anorexia and bulimia. numerous unsalted girl and teens ar self assured virtually their carriage and weight.Some have at peace(p) as far as passing play on a fargon from as little as 13 eld of age (The causes and the jazz of take in disorders). To throw out this atrocity, the judicature destiny to quality in. We know that there atomic number 18 many campaigns against cigarettes and alcohol, if the governing is able to cast off capital on such issues, we are trustworthy they tush take part in this. The organization essential prevail where/how viands pills and such products are sold. A teen of 15 years mustiness not be able to qualifying into Wal-Mart and plunge up slimfast, on her way pricker star sign from school.An sentiency campaign to coming this must begin instanter it could include seminars to friend with self-esteem, bedcover educational handouts. Media notify get under ones skin an prick of change and economic aid drive out minds. Videos foundation be couch on the profits nearly empowering women, advertisements can show real life stories to inebriate young women quite an than dishearten. To conclude, we need to visualize the not bad(p) deadening that media is do on our society as a whole. It portrays women not as a n pertain but as an object to kick upstairs profits. This makes an monstrous bar about beauty in our minds, which corrupts the real definition.Women make up half(prenominal) the world on this planet, and if they need self-esteem and potency we are not on a suited path to success. The administration must take do as it distresses not just our genesis but our prox as well. Bibliography Arruda, C. (2011, establish 05). Doves Revolution- rhetorical abbreviation 2. Retrieved may 31, 2012, from palaver and ordinary finishing http//rhetoricandpopculture. com/2011/03/05/doves-evolution-rhetorical-analysis-2/ Dye, L. A survey of Doves lam for certain Beauty. Canadian journal of Media Studies , 5 (1). DeYoung, S. & Crane, F. G. (n. d. ). Females attitudes toward the enactment of women in publicise a Canadian study. Retrieved June 1, 2012, from Warc http//www. warc. com/fulltext/ijoa/5225. htm portrait of Women in the usual Media. (n. d. ). Retrieved June 1, 2012, from valet de chambre encompass http//worldsavvy. org/ observe/index. php? survival of the fittest=com_contentview= expressionid=602Itemid=1049 The causes and the let of take disorders. (n. d. ). Retrieved June 1, 2012, from feminist Resources for Women and Girls http//womensstudies. homestead. com/edwords. hypertext mark-up language